QBE Insurance is a leading global general insurance and reinsurance company. Founded in 1886 it has grown from a local marine insurer into one of the world's top 20 insurance enterprises.
Each month, QBE publishes an in-depth industry focus report authored by experts in their respective fields. These reports analyse current trends and emerging risks across key sectors, reinforcing QBE’s position as a trusted authority in insurance while providing customers with valuable, up-to-date insights.
I responded to the brief by prioritising clarity and structure. Through considered typography hierarchy and simplified data visualisation, I transformed dense expert analysis into a digestible, engaging report format. The resulting design reinforces QBE’s authority while improving readability and user experience.
By developing a modular 8-column grid system specifically for a 16:9 landscape format, I created a versatile template that maintains strict brand compliance while offering the flexibility to vary layouts of photography, data and columns. The result is a professional, authoritative series of "Sector Resilience Reports" that empowers customers with clear digestible information, to help stay informed.
To support the monthly launch of the Sector Resilience Reports, I developed a series of social media templates designed to capture attention and strengthen brand recognition. By utilising the QBE links symbol through striking, unconventional crops, as a framing device to house campaign copy and photography— to creatine a cohesive, visually compelling system across all launch communications.
Special thanks
Client: QBE Insurance
Head of Marketing & Communications Sandra Villanueva
Social Media Consultant Aiden Lucas-Lawley
Senior Content Consultant Josephine O’Donoghue
Brand Manager Imogen Patton
Web Development Advisor David Tregoning
Creative: Outlier Agency
Managing Partner Gideon Maier
Designer Sam Marshall