In a world where digital access is a lifeline, Girl Effect is leveraging cutting-edge technology to support and empower girls living in poverty. This project involved designing a comprehensive whitepaper titled "AI/ML Whitepaper + Vision 2.0 for Chatbots. The challenge was to transform a complex technical document into a visually engaging, digestible, and authoritative document.
The result was a clean, modern A4 brochure layout that uses bold typography and strategic colour blocking to guide the reader through technical data, case studies, and the future of digital support systems for the next generation of women.
Modular layouts simplify intricate AI/ML frameworks, while data visualisations are seamlessly integrated using the brand's primary colour palette.
By employing bold colour blocking in plum, orange, and lilac, the layout creates a dynamic energy that distinguishes the document from traditional, sterile technical reports. This visual identity is supported by a clear typographic hierarchy and sectioning, which ensures the 70-page document remains easy to navigate and professional while maintaining the brand's vibrant, youthful personality.
Special thanks
Client: Girl Effect
Chief Creative & Technology Officer Karina Rios Michel
Senior Director, Technology and Product Alex Fulcher
Data Scientist Soma Mitra-Behura
Creative:
Designer Sam Marshall